Within the international fashion system, there is a special group of agents working with fashion forecasting. These professional trend agencies produce and sell information to companies in the fashion business, predicting what will be the new trends and the “must-haves” for the coming seasons. As a relatively recent extension of the fashion business, the forecasting industry was first developed in Paris in the 1960s by a group of women designers and stylists who are still industry leaders. However, in the first decade of the twenty-first century, the trend agencies’ structure, product range, and customer relationships were challenged by new, online-based forecasting companies.

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This is an abstract of an article from the Berg Encyclopedia of World Dress and Fashion. The full article is available in the Berg Fashion Library.

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